To the list of reasons you might not wear a bike helmet – they’re hot,
they muss your hair, they’re massively dorky – Swedish company Hövding
adds one more: they just don’t work that well. Luckily, they have a
solution. 
In 2006, Lund University industrial design students Anna Haupt and
Terese Alstin decided to invent a better helmet as a class project. The
first obstacle to overcome was aesthetic; people (notably the two
students) simply don’t like to wear helmets. But their research also
found that traditional plastic and foam brain buckets allow G-forces
that lead to fatalities in an alarmingly high percentage of accidents.
Their breakthrough design – a motion-triggered inflatable helmet
– shields a much greater portion of the head and neck, and provides a
softer landing.
(Hövding)
(Hövding)
Because its sensors are adjusted to detect an impending bike accident, the Hövding is a bicycle-only proposition for now, and skateboarders, motorcyclists and even skiers are out in the cold. When asked about other applications, CEO Fredrik Carling coyly responds that “Hövding research and development activities are confidential. That said, the consumer interest for other applications is strong.”
As commuters round the world increasingly take to bicycles, it’s good to know that more of them can do so with both peace of mind and wind in their hair.
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